Posts Tagged ‘Facebook’
How’s this for community-building and UGC? Women’s Health has put together a gallery of their editors’ worst back-to-school fashion photos on their Facebook page. (I believe you have to be logged in to see the page.) It’s super cute, super friendly and reaches out to readers – who have reached back, posting some of their own fashion faux pas.
This is what social media is for – not just for sending out links. Connect with readers on a personal level and they’ll become your most loyal supporters.
What are some other magazines you’ve found doing great (read: appropriate) things on Facebook?
I never used to be a fan of Facebook groups or fan pages, at least not for any useful purpose—they were so buried in the interface and there was no way to interact with members (and remind them of your presence) except by sending them messages, which in my opinion is far too in-your-face to do more than once a month or so without annoying people. But Facebook has made some recent changes that make fan pages more like personal pages. Most notably, your magazine page can now make status updates, and those updates will show up in your fans’ news feed.
A great example of a magazine making use of this is (of course) Wired:
They have 14,913 fans as of now (maybe we can push them to 15,000), and every time they make a status update it gets tons of comments from these fans, who instantly see them in their news feeds. Facebook has (finally!) become a place to actually interact with your brands’ fans and give them updates as part of their regular stream of events.
Is your magazine using Facebook successfully? Share your tips.
Twitter is a utility that allows you to send and receive short messages through a list of “followers” (you can “follow” people and they can follow you) – sort of like Facebook’s status updates. It’s often called “microblogging” – a type of blogging, but much less wordy, as posts are limited to 140 characters. There’s debate over whether Twitter has become mainstream – here’s an article from TechCrunch (April 29) about Twitter’s actual numbers, and an article from compete.com (May 15) about Twitter’s traffic. (According to Ivor Tossell at the Globe, the real proof that Twitter is mainstream is that Stephen Harper is now doing it.) And if you’re interested in getting started, check out this DoshDosh article on using Twitter for marketing purposes.
Call me behind the times – I tend not to be an early adopter, mostly since blocks of time playing on my laptop are few and far between – but I only just signed up for a Twitter account. I’ll let you know how it goes.
But the question here is, should your magazine/web-editor-in-official-capacity be “tweeting”? It probably depends on your audience, but it’s worth considering. Here’s an article (passed on by Corinna at Dream Job TK) about why book publishers should be using Twitter – and I think it’s relevant to any brand.
Twitter is great at driving attention. The end.
For a minimal investment of time, you can ping a heap of people. Why wouldn’t a book publisher want to do that? Truth is, most already do. Email newsletters blast-out to book readers from all over. Publishers’ feeds and podcasts do the same. Twitter is yet another great way to keep people engaged. The difference? It is two-way, but it is two-way with a twist — Twitter scales (at least on the user side it does :)).
She goes on to give some pointers to book publishers on using Twitter.
As for current users, here are some magazines I found on Twitter:
(Tell me what Canadian mags I missed in the comments.)
Do you use Twitter? Is it a fad, or here to stay?
There are new tools and new ideas springing up practically daily on the web, and it really is a full-time job (and more) to keep up with them all. But unless you’re the web editor for Wired, don’t worry about it – you really don’t need to be that cutting edge. Why? Because your readers probably aren’t, either.
What you do need to do, however, is embrace trends when they hit critical mass. The moment your not-so-up-to-date cousin/uncle/grandmother joined Facebook was a good sign your magazine should have had a presence there, too, or at least buttons on your site to help people publish links.
It should be part of your web editor’s job to be on the lookout for new tools that are approaching widespread usage – just make sure they have time in their schedule to do so.