Why you don’t need to be innovative

September 8, 2008

There are new tools and new ideas springing up practically daily on the web, and it really is a full-time job (and more) to keep up with them all. But unless you’re the web editor for Wired, don’t worry about it – you really don’t need to be that cutting edge. Why? Because your readers probably aren’t, either.

What you do need to do, however, is embrace trends when they hit critical mass. The moment your not-so-up-to-date cousin/uncle/grandmother joined Facebook was a good sign your magazine should have had a presence there, too, or at least buttons on your site to help people publish links.

It should be part of your web editor’s job to be on the lookout for new tools that are approaching widespread usage – just make sure they have time in their schedule to do so.


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