Mediabistro.com has posted an overview of a session on user-generated content from the American Magazine Conference. I recommend clicking through (it’s not long) to read about some of the successes (and problems) sites such as National Geographic and This Old House have had utilizing UGC. One of my favourite points is from Edward Grinnan of Guideposts: “If I could give you one piece of advice about user-generated content… If you can figure out a way to get a dog into the content, you will get your numbers up.” (Cats work too, by the way.)
Magazines Online
Web strategies for the magazine world
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Kat Tancock is a writer, editor and digital consultant based in Toronto. She has worked on the websites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Style at Home and Elle Canada and teaches the course Creating Website Editorial in the Magazine and Web Publishing program at Ryerson University.
Comments, questions, breaking news? Send it all to kat DOT tancock AT gmail DOT com.
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Magazines Online 