Thoughts on user-generated content

October 8, 2008 has posted an overview of a session on user-generated content from the American Magazine Conference. I recommend clicking through (it’s not long) to read about some of the successes (and problems) sites such as National Geographic and This Old House have had utilizing UGC. One of my favourite points is from Edward Grinnan of Guideposts: “If I could give you one piece of advice about user-generated content… If you can figure out a way to get a dog into the content, you will get your numbers up.” (Cats work too, by the way.)


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