Course information: Winter 2010

Please read for Jan 14:

Also by next class: research a website for your presentation/final project and send to the instructor. You don’t have to commit at this point but you should have a first idea.


How we read online (Slate)
This article is 1,689 words long (New York Review of Magazines)
The relationship between your print and online audiences (Six Degrees of Peter Feld)
8 simple rules for succeeding on the web (Marketwatch)


How to tame the wild web (New York Review of Magazines)
Why are you publishing online? (Publishing Executive)
Video:’s managing editor on how they create content (
11 ways to influence people online and make them take action (Dosh Dosh)

Please read for Jan 21:

Search engine optimization (Wikipedia) (at least read the intro and methods)
10 top clickable newsletter subject lines (Magazines Online)
Why your site needs a newsletter (Magazines Online)
Where do your readers come from? (Magazines Online)
Why we link (Publishing 2.0)
SEO rules to live by (Google Knol)

5 reasons to become a search expert (eMedia Vitals)
What sells online? Unsexy newsletters (Business Week)

Please read for Jan 28:

How YouTube changes the way we think (Wired)
Content and its discontents (New York Times)
Why text remains king of the web (Micro Persuasion)

Electronic tablets can’t possibly save magazines and newspapers (Slate)
Don’t give up on online video yet (Poynter online)

Please read for Feb 4:

Why newspapers shouldn’t allow comments (Gawker)
How to change the world using social media (Copyblogger)
Advice on building a social network (Folio)
10 Twitter tips for traditional media (

Brave new world of digital intimacy (New York Times Magazine) (free registration required – this is a really good article but quite long)

Please read for Feb 11:

Web stats for beginners (Magazines Online)
Do unique visitors matter? (Magazines Online)
Why web editors need to know HTML (Magazines Online)
The paywall is history (The Guardian)
A good suggestion for funding journalism (TechDirt)
Not all information wants to be free (Slate)

ComScore (Wikipedia)
Everyone hates ComScore (Fortune)
Top 5 paid models worth watching (Min Online)
Why raising the pay wall may be an impossible dream (The Guardian)
Online ads: Will fewer, but bigger, be better? (Business Week)
Why are iPhone users willing to pay for content? (New York Times – Bits Blog)

Please read for Feb 25:

Buy this digital magazine or we’ll kill this virtual dog (The Big Money)


Mila: Now Magazine
Beth: En Route


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