Course information: Fall 2011

Important dates:

Sunday, November 27: Repurposing assignments due
Saturday, December 10: Final projects due

To read for November 8:

Search engine optimization to lure readers (New York Times)
Why we link (Publishing 2.0)
25 reasons why I’ll leave your website in 10 seconds (Econsultancy)
The case for daily e-newsletters (Publishing Executive)

Also: Start looking through the WordPress Get Started guide. Also look at “Customize My Site” and “Create Content” – and feel free to look around further.

To read for November 15:

How we read online (Slate)
This article is 1,689 words long (New York Review of Magazines)
Long-Form Journalism Finds an Online Friend (New York Times)
Why are you publishing online? (Publishing Executive)
The New Yorker On Brand: Q&A with Web Editor Blake Eskin (Sparksheet)

To read for November 22:

Slideshows: A Faustian bargain (Columbia Journalism Review)
The thriving (online) shelter magazine industry (New York Times)
Design online: A response to the New York Times story on online magazines (Design Sponge)
Top 10 infographics (Data Journalism Blog)

To read for November 29:

10 Twitter tips for traditional media ( (old but still relevant)
Romanian Magazine Uses Facebook for ‘Crowd-Publishing’ Success (Mediashift)
Brave new world of digital intimacy (New York Times Magazine) (optional – this is a really good article but quite long and getting old)
Playboy social media Q&A (Sparksheet)
A tight-knit community (Slate)

To read for December 6:

The Journalists’ Guide to Analytics (10,000 words)
In the digital era free is easy, so how do you persuade people to pay? (The Guardian)
Retargeting Ads Follow Surfers to Other Sites (New York Times)
Planning a paywall? Maybe you should sell some e-books instead (GigaOM)
The problem with magazine apps (Sparksheet)


Class 1 presentation
Class 2 presentation
Class 2 presentation from Megan McChesney
Class 3 presentation
Class 4 presentation
Class 5 presentation
Class 5 presentation from Colleen Tully
Class 6 presentation
Class 7 presentation

Blogging schedule:

Nov 10:
• Tarin – Now
• Suvi – Spacing
• Amber – The Grid

Nov 17:
• Rachel – Canadian Running
• Nicole – Wax Poetics
• Faiza – Flare
• Liv – This

Nov 24:
• Audrie – Sway
• Jill – House and Home
• Shane – Walrus
• Maria – Vitality
• Jacqueline – Fashion

Dec 1:
• Connie – Hotelier
• Shadia – Style at Home
• Noor – Alternatives
• Jerry – The Wire


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