Course information: Fall 2009

Please read for Dec 7:

Required:
Web stats for beginners (Magazines Online)
Do unique visitors matter? (Magazines Online)
Why web editors need to know HTML (Magazines Online)
The paywall is history (The Guardian)
A good suggestion for funding journalism (TechDirt)
Not all information wants to be free (Slate)

Optional:
ComScore (Wikipedia)
Everyone hates ComScore (Fortune)
Top 5 paid models worth watching (Min Online)
Why raising the pay wall may be an impossible dream (The Guardian)
Online ads: Will fewer, but bigger, be better? (Business Week)
What sells online? Unsexy newsletters (Business Week)
Why are iPhone users willing to pay for content? (New York Times – Bits Blog)

Please read for Nov 30:

Required:
Why newspapers shouldn’t allow comments (Gawker)
How to change the world using social media (Copyblogger)
Advice on building a social network (Folio)
10 Twitter tips for traditional media (stevepratt.com)

Optional:
Brave new world of digital intimacy (New York Times Magazine) (free registration required – this is a really good article but quite long)

Please read for Nov 16:

Required:
Search engine optimization (Wikipedia) (at least read the intro and methods)
10 top clickable newsletter subject lines (Magazines Online)
Why your site needs a newsletter (Magazines Online)
Where do your readers come from? (Magazines Online)
Why we link (Publishing 2.0)
SEO rules to live by (Google Knol)

Optional:
5 reasons to become a search expert (eMedia Vitals)
What sells online? Unsexy newsletters (Business Week)
Why text remains king of the web (Micro Persuasion)

Presentation schedule

November 9: Julie-Anne: eyeweekly.com
November 16: Calvin: Wired
November 16: Kamila: tk
November 23: Angela: Chatelaine
November 23: Jane: The Walrus
November 30: Erin: New York Magazine
November 30: Lauren: Macleans
December 7: Subha: Elle Canada

Please read for Nov 9:

Required:

How we read online (Slate)
This article is 1,689 words long (New York Review of Magazines)
The relationship between your print and online audiences (Six Degrees of Peter Feld)

Optional:

How to tame the wild web (New York Review of Magazines)
8 simple rules for succeeding on the web (Marketwatch)
Why are you publishing online? (Publishing Executive)
Video: Time.com’s managing editor on how they create content (beet.tv)

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