Course information: Fall 2009

Please read for Dec 7:

Web stats for beginners (Magazines Online)
Do unique visitors matter? (Magazines Online)
Why web editors need to know HTML (Magazines Online)
The paywall is history (The Guardian)
A good suggestion for funding journalism (TechDirt)
Not all information wants to be free (Slate)

ComScore (Wikipedia)
Everyone hates ComScore (Fortune)
Top 5 paid models worth watching (Min Online)
Why raising the pay wall may be an impossible dream (The Guardian)
Online ads: Will fewer, but bigger, be better? (Business Week)
What sells online? Unsexy newsletters (Business Week)
Why are iPhone users willing to pay for content? (New York Times – Bits Blog)

Please read for Nov 30:

Why newspapers shouldn’t allow comments (Gawker)
How to change the world using social media (Copyblogger)
Advice on building a social network (Folio)
10 Twitter tips for traditional media (

Brave new world of digital intimacy (New York Times Magazine) (free registration required – this is a really good article but quite long)

Please read for Nov 16:

Search engine optimization (Wikipedia) (at least read the intro and methods)
10 top clickable newsletter subject lines (Magazines Online)
Why your site needs a newsletter (Magazines Online)
Where do your readers come from? (Magazines Online)
Why we link (Publishing 2.0)
SEO rules to live by (Google Knol)

5 reasons to become a search expert (eMedia Vitals)
What sells online? Unsexy newsletters (Business Week)
Why text remains king of the web (Micro Persuasion)

Presentation schedule

November 9: Julie-Anne:
November 16: Calvin: Wired
November 16: Kamila: tk
November 23: Angela: Chatelaine
November 23: Jane: The Walrus
November 30: Erin: New York Magazine
November 30: Lauren: Macleans
December 7: Subha: Elle Canada

Please read for Nov 9:


How we read online (Slate)
This article is 1,689 words long (New York Review of Magazines)
The relationship between your print and online audiences (Six Degrees of Peter Feld)


How to tame the wild web (New York Review of Magazines)
8 simple rules for succeeding on the web (Marketwatch)
Why are you publishing online? (Publishing Executive)
Video:’s managing editor on how they create content (


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