3 Magazines Canada webinars this fall

October 3, 2011

Magazines Canada has three webinars coming up this fall. Only one is strictly web related but they’re currently offering a 3-for-1 deal ($40 for members) so you can save off the single-webinar price. Readers of this blog qualify for the member price – just select “MagsOnline” in the membership dropdown at this link.

(Disclosure: I’m on the professional development committee, which helps plan these webinars among other things. If you have ideas for more offerings, please leave them in the comments.)

Sales Secrets of Successful Integrated Ad Campaigns
Featuring Jacqueline Loch
Wednesday, October 26, 2011
2:00-3:00 pm EST

How can your magazine create must-buy integrated advertising opportunities? Join Jacqueline Loch, Vice-President of Client Solutions at Rogers Media, as she dissects some of her team’s recent wins and the lessons they’ve learned in creating integrated packages for clients like L’Oréal, Garnier and GM Canada.
Cost: Single Webinar $25.

Getting Closer to Your Readers
Featuring Lisa Murphy
Wednesday, November 16, 2011
2:00-3:00 pm EST

How can you use social media and your website to strengthen your relationship with your readers—and what’s the pay-off for that tighter bond? Find out how Canadian House & Home uses Twitter, Facebook and its own website to connect with its audience, and how they justify the time and energy spent on those efforts. Join Lisa Murphy, Online Director, as she takes us behind the scenes at House & Home. Cost: Single Webinar $25.

Generating Buzz for Your Small Magazine
Featuring Matthew Blackett
Wednesday, November 30, 2011
2:00-3:00 pm EST

Join Matthew Blackett, publisher, creative director and one of the founders of Spacing Magazine, for a session on making sure your small magazine gets noticed. From public debates on pressing local and national issues to buttons celebrating Toronto’s subway stations, Blackett and the Spacing team have been adept at getting Spacing onto the radar of other media, politicians and decision makers, and ultimately readers. Find out how they do it—and what you can learn from their success. Cost: Single Webinar $10.

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