Quoted: ROI on Twitter

February 28, 2011

From eMedia Vitals:

Brian Stelter, a media reporter at the Times, uses Twitter to improve reporting and “hopefully to improve the reader’s relationship with the institution.” He added: “I like to think that every time I interact with a reader, they are 0.01% more likely to pay for the Times ― especially as we put up a paywall later in the winter or the spring ― maybe, just maybe, they are a little more willing to pay up.”

Do you agree?

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