What motivates people to pay?

September 24, 2010

From an article on Min Online on Macworld’s launch of a premium online subscription service (quote from the cumbersomely titled evp/gm of IDG Macworld/PC World Stephan Scherzer):

Users are willing to pay for content, convenience, being part of a special community, and they feel good about supporting a brand that delivers great content and serves their needs well.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: