What motivates people to pay?

September 24, 2010

From an article on Min Online on Macworld’s launch of a premium online subscription service (quote from the cumbersomely titled evp/gm of IDG Macworld/PC World Stephan Scherzer):

Users are willing to pay for content, convenience, being part of a special community, and they feel good about supporting a brand that delivers great content and serves their needs well.

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