How to survive – and thrive

May 5, 2010

I love this quote by Sarah Rich, from a Gizmodo article about the upcoming magazine-in-48-hours:

I don’t think print is going to die but I think the magazines that will really thrive in the future are the ones who figure out how to embrace the tools of the web and use their online presence as a way not only to bolster their print product but also to deepen and diversify their overall identity and cultural role. Integrating the platforms and being willing to experiment and take risks are critical.

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