What magazine websites are for

May 4, 2010

From an interview with New Yorker web editor Blake Eskin:

For a 55-year-old reader, the idea that someone might both be interested in reading a 15,000-word piece about a shooting in Zambia and also be an active user of Foursquare is kind of anathema. But there are a lot of 25-year-olds who don’t see a contradiction between those things.

So in some ways we’re trying to cultivate the next generation of New Yorker readers. Some of it is giving people a taste of what they’re missing, some of it is supplementing the magazine experience, and some of it is about reaching a more international audience.

The New Yorker is not a magazine for everybody, but I think we have to make sure to reach the audience it can reach, and the Web is a great way of doing that.

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