What is a magazine?

April 12, 2010

From a recent article on PBS’s MediaShift:

“The magazine doesn’t become a paper product, but a brand of journalism,” [Juan Señor] says. “The magazine can still have a digital destination. It has a design. It has a masthead. It’s a brand proposition as opposed to a platform proposition, but it’s still doing a specific kind of storytelling.”

Each magazine expresses its content proposition in its own unique way, across multiple media and even through different business models.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: