Advertising vs. e-commerce

February 16, 2010

Just read an interesting article from the Guardian on telegraph.co.uk’s shift in focus from maximum traffic to what it terms the “three Cs: content, commerce and clubs”. The idea, according to digital editor Edward Roussel, is to broaden revenue streams away from a focus on advertising:

In his view journalism must become more entrepreneurial… “In the UK, display advertising on the web is a £1bn business, and it is stagnating. E-commerce on the other hand is a £50bn business, and it is vibrant. That is one of the challenges,” he said.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: