Just wanted to point out what seems to be a growing trend: video previews of new magazine issues, like Fashion has done for its March issue.
And the Walrus has done them as well, although I can’t seem to find a link.
I’m curious how much influence these have, but they seem to me not a bad way to advertise. And I can see running short versions as part of a contra deal or an advertising campaign to push newsstand sales. Thoughts?