Magazine issue previews on video

February 1, 2010

Just wanted to point out what seems to be a growing trend: video previews of new magazine issues, like Fashion has done for its March issue.

And the Walrus has done them as well, although I can’t seem to find a link.

I’m curious how much influence these have, but they seem to me not a bad way to advertise. And I can see running short versions as part of a contra deal or an advertising campaign to push newsstand sales. Thoughts?


One Response to “Magazine issue previews on video”

  1. rnurwisah Says:

    Here’s the one for the Walrus’ Plains of Abraham feature from Sept. 2009.

    It’s a similar idea to book trailers. The big plus is that most of them are embeddable and if they’re interesting enough can easily go viral.

    Haven’t really though too much about how they could be used in advertising… although that would be very easy to do, wouldn’t it.

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