Choosing sponsorship over advertising

January 21, 2010

You may have noticed the recent launch of online magazine Yonge Street, part of a network of similar sites across North America led by Detroit-based Issue Media Group. They have an interesting revenue model based on sponsorship rather than advertising, the focus being on long-term commitments by major brands. You can read more about how it works at One interesting quote:

If advertisers pay for advertisements because they want to make money or become well-known, then sponsors pay for sponsorships because they already have money and are well-known, but would also like to be thought of nicely, or to support a cause they endorse.


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