From a Min Online article on Martha Stewart Living Omnimedia’s Twitter strategy:
We want to be where our consumers are, and our consumers are on Twitter, as evidenced by the number of followers Martha got so quickly … Our social strategy is to be where our consumers are and to provide them an authentic and relevant experience on any platform they choose to use. Editors at @EverydayFood, @MarthaWeddings and @BodyandSoulmag are all very active and informed Twitter users. They update regularly, reply to followers, follow trending topics and apply hashtags where appropriate. We’re working with them to keep them current on best practices and new trends in this ever-changing medium.