How do you define your product?

May 5, 2009

Love this blog post (first in a series on the old vs. new rules for media) from Steve Pratt on content vs. distribution. The gist: instead of defining yourself by your platform (a “magazine”, a “newspaper”, a “TV station”), define yourself by your content. Platforms are a means to an end, not the end itself.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: