Just had the following message forwarded to me, from ELLECanada.com:
ELLECanada.com readers! We have amazing news!
We’re just about to relaunch our site. We value your input and we would love your feedback on what you love, what you hate and what you’d like to see changed on the new ELLECanada.com.
Please visit the beta site, take it for a spin and tell us what you find. Note you may find some bugs and strange formatting – it is a beta site after all. If possible, please include links when reporting problems to our contact us page.
As our thanks to you for your help making the site the best it can be, we’ll enter you in a random draw for $100!
Site launches and relaunches are a major headache. There are a million little things that can go wrong, and it’s extremely hard to test every little thing – and your readers will find what you’ve inevitably missed. One way to go around this is to launch in “beta”, signifying that you recognize that there are still bugs to fix. Invite select readers to test your site for you and you’ve accomplished two things: you’re recruiting a multitude of free testers to help you perfect the site, and you’re encouraging readers to feel a sense of ownership and community around it. This is what the team at ELLE Canada has done – I’ll be interested to hear how it’s working for them.