Why web editors should be copy editors, part 2

February 2, 2009

I’m a strong believer that publications shouldn’t let their standards slip online, despite tighter budgets, which means quality content that’s well edited and factually accurate – and well copy-edited.

It seems readers agree with me, as a recent survey of 175 readers as reported in the Blog Herald shows: “More than 42% said that they had ‘often’ or ‘very often’ left a website upon noticing spelling, grammar or factual errors” and “87.8% of respondents said they find spelling or grammar errors distracting when reading online content,” say the writers.

This is especially important for magazine (and other traditional media) websites, as readers see us as authoritative and are accustomed to reading quality copy from our print products. Poor copy online makes our websites look second-rate.

I know I judge based on spelling and grammar – I’m ready to take a marker to some of the ads on the subway (can we make everyday vs. every day a requirement of elementary school graduation, please?) – but what do you think? Does the average reader care?


2 Responses to “Why web editors should be copy editors, part 2”

  1. I know that I care! 😉

    Though, I think many colleagues feel that “blog” content on a magazine’s Web site can be more informal, or perhaps that’s just their way of saying I don’t have time to edit blog posts.


  2. Kat Says:

    Sure, but there’s a big difference between informal and illiterate. 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: