Be creative with video

January 5, 2009

In this month’s Wired, Clive Thompson discusses how the shift to cheap production has changed the way people use and interact with video online. “In a sense,” he says, “you could argue that even after 100 years of moving pictures, we still don’t know what video is for. The sheer cost of creating it meant we used it for a stiflingly narrow set of purposes: news, documentaries, instructional presentations.”

And now? “The lid is blowing off.” The lesson? Don’t treat online video as just another form of TV. If you are going to do it, get creative and think of what the format can really do.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: