There’s too much information

December 16, 2008

As we all head into the once-a-year quiet season, it’s a good time to question today’s information overload and what we’re doing to a) stand out amongst the chaos and b) make sure readers don’t see us as too much noise, not enough signal.

So ponder this: if you had to cut yourself down to just a few magazines, just a few websites, just a few topics, what would they be? Would your publication/website make the cut? Are you providing your readers with the core information they wouldn’t give up, or the peripheral ideas that they could live without?

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