Now here’s a good use for a magazine website

September 11, 2008

Thanks to Corinna vanGerwen and Ivor Tossell for passing on this new feature on Wired: they’re blogging, from start to finish, the creation of a feature story on Charlie Kaufman, which will run in their November issue. 

Obviously anyone interested in journalism will be interested in this blog. But Tossell posed the question (on Twitter): would this kind of thing appeal to non-journalists, i.e. the general public?

Specifically? I don’t know. But in general? Yes, I personally think that any devoted magazine reader would be interested in a behind-the-scenes look at their favourite magazines. And I think this is a great use of a magazine’s blog – it’s a way to add personality to your brand and to develop community, making readers feel “in the know”. Blueprint used to do a great job of this before Martha killed it.

What do you think? Would you read this kind of content, and do you think your users would?

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