Course information: Winter 2009
February 12, 2009: Social media
Please read for February 19:
• Web stats for beginners (Magazines Online)
• Do unique visitors matter? (Magazines Online)
• Why web editors need to know HTML (Magazines Online)
• ComScore (Wikipedia)
• Everyone hates ComScore (Fortune)
February 5, 2009: Beyond articles
Please read for February 12:
• Brave new world of digital intimacy (New York Times Magazine)
• Why newspapers shouldn’t allow comments (Gawker)
• How to change the world using social media (Copyblogger)
• Advice on building a social network (Folio)
• Is social media right for your site? (Magazines Online)
• 10 Twitter tips for traditional media (stevepratt.com)
January 29, 2009: Where do your readers come from? How do you retain them?
Please read for February 5:
• How YouTube changes the way we think (Wired)
• Content and its discontents (New York Times)
• Why text remains king of the web (Micro Persuasion)
January 22, 2009: Print and online; managing brands and sharing content
For the assignment due January 30, please choose one of the following articles:
• Yellowknife (Canadian Geographic)
• Spas (Fashion)
• Health tips (Gardening Life)
• Cheese (Men’s Health)
And for class on January 29, read the following:
• Search engine optimization (Wikipedia)
• 10 top clickable newsletter subject lines (Magazines Online)
• Why your site needs a newsletter (Magazines Online)
• Where do your readers come from? (Magazines Online)
• How to write for the 21st century (The Renegade Writer)
January 15, 2009: Introduction, definitions and main concepts
Please have the following items read by next class:
• How we read online (Slate)
• How to tame the wild web (New York Review of Magazines)
• This article is 1,689 words long (New York Review of Magazines)
• 8 simple rules for succeeding on the web (Marketwatch)
• 11 tips to successfully balance a print and digital portfolio (Publishing Executive)
• Why are you publishing online? (Publishing Executive)
Presentation schedule:
January 29: Aubrie
February 5: Elizabeth (Bust), Victoria (The Walrus), Kathryn (Today’s Parent)
February 12: Vimala (MacLife), Ilka (Vanity Fair), Shelina
February 19: Ana (Chatelaine), Alicia (Canadian Family), Fraser (grist.org)
