Posts Tagged ‘Publishing 2.0’

Link journalism and the Washington Post

September 29, 2008

Scott Karp of Publishing 2.0 is evangelistic about what he terms “link journalism“: selecting and sharing links to the best content around the web (either as an extension of your content or as a goal in and of itself) rather than being a pure content producer. Today he reviews the new Washington Post Political Browser, where staff writers and editors share links to the stories they’re reading around the web.

Eric [Pianin, politics editor for washingtonpost.com] acknowledged that washingtonpost.com is “late to the party,” but in fact the Political Browser puts the Post way out ahead of many other news sites — while many have begun to recognize the value of aggregation and links, most have been slow to act.

As Eric points out, it’s “not just aggregation.” (Heck, any algorithm can do aggregation — that’s increasingly a commodity.) What Political Browser has set out to do, according to Eric, is put The Washington Post “stamp of approval” on the choice of stories, and to provide “insight” into what’s important in the sphere of political news on the web.

Also looking beyond commodity aggregation, The Post believes, with good reason, that a lot people who are interested in political news and in the Post’s political reporting would find it interesting to get “inside the heads” of Post journalists, to see what they are reading and what is informing their reporting.

This is a great example of how a traditional media brand can leverage its reputation and trust factor to succeed on the web. I agree with Karp in that it’s ludicrous to pretend that competitors aren’t a mouse click or Google search away.

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Weekend links

September 20, 2008

Virtual boyfriends are all the rage in Japan (TechCrunch)
Lynn Crosbie chats with uber-blogger Perez Hilton (Globe and Mail)
Content sites vs. aggregators (Publishing 2.0)
8 tools for better bookmarking (Webmonkey)

Should you link out to other sites?

September 17, 2008

Many people don’t like to link out to other sites – they’re afraid they’ll lose their traffic to competitors, or that linking will decrease user engagement. So they either don’t link at all, or link only to “noncompetitors”, or only in a new window.

Scott Karp of Publishing 2.0 disagrees – he’s a bit of an evangelist on the benefits of linking. And he has a new blog post up on the top news sites (by sessions and time per person) – at the top of both lists is drudgereport.com, a news aggregator that exists solely by linking and does pretty well at it. According to Karp, this is more proof that linking out can only help you.

What’s your site’s policy on linking out? And what’s your perspective as a reader?

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