Last night I had the pleasure of attending the latest CSME mixer at Bar Italia, with speakers from Homemakers, Today’s Parent and The Hockey News. One of the best takeaways was from Jackie Kovacs, deputy editor of Today’s Parent. And it was a simple one: “Love your webbies”.
Kovacs’ analogy? “Your website is like your Quebec. It’s part of the family, but distinct.” A fun analogy, and an apt one.
She also made clear that part of the reason for Today’s Parent’s continued success online is the constant interaction between the web and print teams. They work together, they have fun together and, most importantly, they sit together in their office space. Kovacs emphasized that this makes possible the informal interactions that translate into better understanding and sharing across platforms. Out of sight, out of mind, right?