Comments on: Newsletter subject lines, revisited http://magazinesonline.wordpress.com/2008/11/04/newsletter-subject-lines-revisited/ Web strategies for the magazine world Wed, 16 Dec 2009 20:43:36 +0000 http://wordpress.com/ hourly 1 By: Lindsay Borthwick http://magazinesonline.wordpress.com/2008/11/04/newsletter-subject-lines-revisited/#comment-445 Lindsay Borthwick Tue, 28 Jul 2009 16:13:25 +0000 http://magazinesonline.wordpress.com/?p=284#comment-445 Do you have any figures on open rates and click-through rates? What's the threshold for a 'successful' newsletter across the industry? Do you have any figures on open rates and click-through rates? What’s the threshold for a ’successful’ newsletter across the industry?

]]> By: Danny Brown http://magazinesonline.wordpress.com/2008/11/04/newsletter-subject-lines-revisited/#comment-126 Danny Brown Tue, 04 Nov 2008 04:10:01 +0000 http://magazinesonline.wordpress.com/?p=284#comment-126 I agree that newsletters are still a key part of any company's branding and customer relationship management. Blogs are great for instant info - but newsletters can offer so much more. I run a lot of special and exclusive offers via my own newsletter, as well as encourage feedback on what my subscribers would like to see. Plus, newsletters are easy to store and read at a more convenient time. I don't think they'll be going anywhere soon. :) I agree that newsletters are still a key part of any company’s branding and customer relationship management. Blogs are great for instant info – but newsletters can offer so much more.

I run a lot of special and exclusive offers via my own newsletter, as well as encourage feedback on what my subscribers would like to see. Plus, newsletters are easy to store and read at a more convenient time.

I don’t think they’ll be going anywhere soon. :)

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